Distribution and logistics of leading confectionery brands

Exclusive Representative of in Bulgaria

Partnership that delivers sweet confidence.

About us

Fast-Moving Goods. Lightning-Fast Distribution. Expert Care.

Years of experience

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Brands

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Products

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Clients Nationwide

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Vehicles

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Signal-2 was established in 1994 as a small wholesale and retail warehouse for chocolates and confectionery in Plovdiv. Over the years, it has grown into one of the leading confectionery distributors in Southern Bulgaria. Initially, the company imported the Doğan and Ülker brands primarily and, through rapid growth, gradually expanded its operations, today representing dozens of manufacturers from Bulgaria and abroad. Throughout the years, Signal-2 has built lasting partnerships across the country, driven by trust, dedication, and professionalism.

Today, the company offers a full range of services – from efficient distribution and logistics to professional in-store merchandising.

Signal-2 is the exclusive distributor of selected Ülker brands in Bulgaria. The company is also an official representative for Plovdiv and Southern Bulgaria of manufacturers such as Nestlé, Interion, Zayo Bayo, Pepe, as well as a wide range of Bulgarian and international brands in the fast-moving consumer goods (FMCG) sector.

Services

Distribution

We offer a full range of leading confectionery and FMCG products - from chocolates, wafers, and biscuits to beverages, seasonings, and snacks.

Logistics

With a private fleet, optimized routes, and strict delivery schedules, we ensure seamless deliveries to stores and supermarkets across the country.

Merchandising

We provide professional in-store merchandising services, with a focus on attractive product presentation, effective shelf placement, and improved product visibility.

“Azalia” Bakery Production

We produce a variety of packaged bakery products, including traditional Bulgarian sweet bread, banitsa pastries, sweet rolls, and more. All Azalia products are made using proven recipes with consistent control over ingredients, freshness, and quality.

Our partners

Contact us

FAQ

Where is our warehouse located?

The main warehouse and headquarters of Signal-2 are located in Plovdiv at 145 Brezovsko Shose.

Which brands does Signal-2 represent?

We are the official importer and distributor of Ülker for Bulgaria. We also distribute over 60 leading and beloved brands, including Nestlé, Lava Bear, Nucrema, ION, Prestige, Croco, Kinder, Lindt, Chipita, Serenata, and more.

How to contact us?

Email us at office@signal-2.com or call us on one of our numbers: +359 32 96 16 66 or +359 886 888 857

What products does our "Azalia" brand include?

Under the Azalia brand, we produce packaged bakery products such as traditional Bulgarian sweet bread, sweet rolls, and festive banitsa pastry. All products are made in-house, with strict quality control over ingredients and freshness.

What areas do you serve?

We operate nationwide – both through direct sales and through a network of trusted long-standing partners.